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Apple announcement: revamps book-stand, overhauls iTunes U, free iBook Author app

Pedestrians walk by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9;2011 in San Francisco;California. In a report released by London based Millward Brown;Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year.
Pedestrians walk by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9;2011 in San Francisco;California. In a report released by London based Millward Brown;Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year.
Photo Credit: Justin Sullivan , Getty Images

TORONTO- Apple's announcement on Thursday about a series of new educational-themed experiences might make many wish they were students again.


As speculated, Apple did get into the digital textbook game, and more.

Phil Schiller, VP of Marketing said the first announcement would not only accelerate and make it easier to use iPads for students, but would also "reinvent the textbook" - iBooks 2. With more than 1.5 million iPads in use in educational programs, the revamped book-stand now includes education-specific features.

 

Some of these features include animation and a section called "My Notes" that pulls study notes together and makes virtual 3 x 5 cards out of them. Apple's partnered with textbook makers Pearson, McGraw Hill and Houghton Mifflin Harcourt, as the trio are responsible for 90 per cent of all textbooks sold.

 

For a cost of $14.99 or less, Apple said textbooks about every subject for every grade level and every student are expected to be available.

Apple then announced a new app for creating free books: iBooks Author OS X. It's an application for making textbooks and while it's focused on educators, anyone can publish a book with the app. Users can drop Word files in on a chapter and automatically create sections and headers. The app lays out pages automatically and publishes right to bookstore.

 

The app is free and available on the Mac App Store. Next on the agenda was announcing an overhaul for iTunes U.

 

The service which delivers educational content has been downloaded 700 million times since it launched four years ago. Now, Apple intends to create full online courses where teachers can send updates to students through a Tab section. Assignments can pop right into a user's iBooks and students can even rate and sign up for classes.

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